A Roadmap to a Better Future

In keeping with our commitment to leadership in environmental sustainability, Saint John Energy is developing a roadmap to achieving net-zero emissions by 2030.

We are calling this initiative Zero30.

Doing all we can to reduce greenhouse gas emissions is critical –

for our city, our province and our planet.

Founded more than a century ago, we’ve taken pride in being a progressive and innovative utility that puts its customers and community first.

As we move into our next 100 years, Zero30 will be a cornerstone initiative.

We know that reaching net zero by 2030 will be a challenge. We cannot do it alone. We will need help from our customers, from partners, and others in the industry.

We’ll need help from you.

Taking action for a cleaner energy future.

Saint John Energy’s vision is to be a national utility leader in the transition to net zero.

Net zero is one of the most important goals being pursued globally, and the stakes couldn’t be higher.

The ultimate goal of net zero is to limit global warming by 1.5 degrees Celsius above pre-industrial levels, as set out internationally in the Paris Agreement on climate change.

Reaching net zero means greenhouse gas (GHG) emissions – caused by the burning of fossil fuels – are balanced by an equal amount of GHG emission reductions or removals.

The Paris Agreement: Limit global warming by 1.5 degrees Celsius

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The Paris Agreement: Limit global warming by 1.5 degrees Celsius 〰️

How do we get there?

Exploring 3 paths:

1. Achieving an even cleaner energy supply

New Brunswick’s electricity supply is already amongst the cleanest in the world, with an impressive 80 per cent of our electricity coming from non-emitting sources, including hydro, wind, and nuclear-generated electricity from the Point Lepreau Generating Station.

$4 million in funding from Natural Resources Canada

2. Planning for a future with a significantly greater demand

The shift from fossil fuels is expected to put more demand on electrical grids worldwide.

Canada’s demand for electricity is expected to double by 2050. As a result, our country’s electricity output will have to increase by at least two to three times than it is today. That is a big leap, and it must be made using green-powered electricity.

Working in collaboration with NB Power

3. Innovating to help our customers

We embark on this journey a full century after we were established, ushering in the age of electricity for the citizens of Saint John. We’re excited by what the next 100 years will bring, and we see the Zero30 as an opportunity to drive more products and services that will make life and work easier and more comfortable for our customers.

Like our heat pump rental program, which thousands of customers have gravitated to for both the peace of mind it offers and the energy advantage – the heat pumps are about three times more efficient than baseboard electric.

With the advent of Burchill, we’ve been able to bring renewable energy certificates to Saint John. The certificates to help energy buyers achieve net-zero by attesting that they are purchasing wind energy produced from the wind farm.

Zero30 will be an effort unlike any other we have undertaken

A Plan
in Action.

Work on Zero30 began in 2022 with pre-planning and preliminary data collection. The process of seeking ideas, securing partners, and developing our Zero30 roadmap will extend into 2025.

Zero30 modelling will be regularly updated in order to help track our progress and to adjust to the changes in the future. Flexible, dynamic modelling and forecasting will give us the best insights for action.

Collaborating with NB Power and others, we will develop models of energy use to determine the best options for adding new, non-emitting electricity generation, while also improving the existing supply and adopting new technologies.

Zero30 will include an action plan with concrete steps, measures, and recommendations, only achievable, measurable steps – not platitudes – will get us to our goal.

We’re strongly positioned to get this done.

We were the first utility in Eastern Canada to achieve the coveted Sustainable Electricity Company designation.

The move to cleaner energy will require ingenuity. It will require innovation and action that will boost our local and provincial economies, creating new jobs and new prosperity.

In Canada, the federal government has mandated that electrical utilities achieve net zero by 2035. We plan to get there faster by making our operations net zero by 2030. It’s ambitious, but we’re determined.

Zero30 is not only critical for environmental and societal benefits, it’s also an important step in continuing to be a strong and sustainable company for our city and our customers.

We’ve long taken pride in having one of the best customer service scores and one of the most reliable grids in Canada – and in offering those at rates that are among the lowest in Atlantic Canada.

We believe the kind of innovation and work that will be required to reach net zero will enhance our grid and service while keeping rates as low as possible.

We’re excited to be on this journey to Zero30 and what it could bring for our customers, our community, our province and our planet.

We invite you to join us.